BVLGARI Spec

Objective: To test Unreal Engine technology and create a top-tier luxury ad for Bulgari's Wood Essence Fragrance, living in a virtual outdoor environment in golden hour all day long

The Team: An independent collaboration with Director of Photography Taylor Russ and Unreal Engineer/Production Guru Matt Schleicher. Special thanks to Alex Hidalgo for handling the modest art costs.

The Creative Journey: We embarked on a remarkable adventure, capturing the essence of luxury through a mini virtual environment shoot.

The Tech: Leveraging the power of Unreal Engine, a versatile tabletop rig, and a brilliant team, we brought our vision to life.

Efficiency at Its Best: With just one day of shooting and minimal resources, we created a 15-second ad that competes with top luxury campaigns.

Tech Insight: You can definitely use Unreal to simulate photo real environments. Unreal Engine's prowess shines most, however, when capturing multiple locations in a single day. Mirrors on our surface added a luxurious touch to reflect light and real image into the product while enhancing the outdoor vibe .